Successful creative year for Scholz & Friends

The Berlin Philharmonic is celebrating its anniversary. Our campaign honors this occasion with abstract artworks created in direct interaction with the building’s architecture, using artistic techniques such as relief printing, frottage, and cyanotype. These handmade, analog works showcase the distinctive design language of architect Hans Scharoun and offer a fresh perspective on the iconic home of the Berlin Philharmonic on its 60th anniversary.

Awards 2025:

• ADC Annual Awards: 2x Bronze

• ADC Germany: 1x Gold, 2x Silver, 2x Bronze

• Cannes Lions: 2x Silver

• Clio Awards: 1x Silver

• Eurobest: 1x Silver

• Gerety Awards: 2x Silver

• London International Awards: 3x Silver

• New York Festivals: 2x Silver, 1x Bronze

• The One Show: 1x Silver

In the heart of Europe sits a woman who survived the Holocaust: Margot Friedländer. With a newspaper in her hand and history before her eyes, the 102-year-old is the subject of the 100th image in the award-winning photo series “There’s Always a Brilliant Mind Behind It.” The campaign supports Margot Friedländer’s tireless commitment to ensuring that history is not forgotten.

Awards 2025:

• ADC Annual Awards: Designism Cube, 1x Gold, 3x Silver, 1x Bronze

• Clio Awards: 1x Gold, 1x Silver, 3x Bronze

• D&AD: Wood Pencil

• Gerety Awards: 2x Gold, 1x Bronze

• New York Festivals: 2x Gold, 1x Bronze

• Spotlight Festival: 3x Bronze

• The One Show: 3x Silver, 1x Bronze

• The Webby Awards: Winner

Awards 2024:

• ADC Germany: 1x Gold, 3x Bronze

• ADC of Europe: 3x Gold

• Cannes Lions Festival: 1x Grand Prix, 2x Silver, 1x Bronze

• Die Klappe: 2x Gold

• Epica Awards: 1x Grand Prix, 3x Gold, 3x Silver

• Eurobest: 1x Grand Prix, 1x Gold, 1x Bronze

• Gerety Awards: 2x Grand Prix, 1x Gold

• London International Awards: 1 Gold, 4 Silver, 3 Bronze

• New York Festivals: Grand Prix, 3 Gold, 1 Bronze

The Tyrolean Festival Erl is an integral part of Austria’s cultural landscape. Since September 2024, Jonas Kaufmann, a leading figure in the opera world, has been directing the festival. The new visual identity is rooted in the town’s centuries-old tradition. Erl’s 400-year-old Passion Play tradition is reflected in the crown of thorns in the coat of arms, the architecture of the festival hall, and a local sculpture. This inspired the core element of the design: thorns.

Awards 2025:

• ADC Germany: 1x Gold, 1x Silver, 1x Bronze

• Creativ Club Austria (CCA): 1x Gold, 1x Silver, 2x Bronze

• D&AD: 1x Yellow Pencil, 1x Graphite Pencil

• London International Awards: 1x Silver, 1x Bronze

Far-right extremism in Germany is more present than ever. Toom Baumarkt didn’t want to look the other way; instead, they chose to take action—drawing on the power of its brand DNA: “Respect for those who do it themselves.” And reminded people that something can be done to combat hatred in the country, with the help of a powerful testimonial: Irmela Mensah-Schramm, an 80-year-old activist who has dedicated her life to removing Nazi propaganda. Using tools from the hardware store. In short spots, Irmela demonstrates the act of resistance and shows how simple tools can be used to defend our democratic values.

Awards 2025:

• Cannes Lions: 1x Bronze

• CICLOPE Awards: 1x Bronze

• New York Festivals: 1x Bronze

Two out of three women experience sexism in the workplace. Everyone is familiar with issues like the gender pay gap or quotas for women. But the problem of gender inequality in the workplace often begins much earlier: with communication. Terre des Femmes wanted to raise greater awareness of the issue. We made the lack of equality in everyday business communication tangible in a direct way. With a radio campaign that highlights the most common phenomena, making it immediately clear that men are often completely unaware of their role in them.

Awards 2025:

• ADC Germany: 1x Silver, 1x Bronze

• CommAwards: 2x Silver

• D&AD: 1x Wood Pencil

• Gerety Awards: 1x Silver

• New York Festivals: 1x Gold, 2x Bronze

Scholz & Friends is finally bringing the iconic McDonald’s star menu campaign to Germany. The campaign is based on the central insight that everyone—famous or not—has their own personal favorite order at McDonald’s. To illustrate this, Bill and Tom Kaulitz create their own menus, which impressively demonstrate their diversity: A McDonald’s order is so unique that not even identical twins can agree on a single menu.

Awards 2025:

• German Digital Award: 1x Gold, 1x Silver

• MAX Award: 1x Silver

By 2023, Uber Eats hadn't yet reached every corner of Germany, and by no means everyone knew that a single tap was all it took to choose from a huge selection of delicious food. But the world’s leading food delivery platform (launched in Germany in 2022) continues to grow steadily. In 2024, the first major nationwide campaign – including TV commercials – is set to get all of Germany excited about Uber Eats.

Awards 2025:

• ADC Germany: 1x Silver

With around 230,000 new cases each year, skin cancer is one of the most common forms of cancer in Germany. The numbers have been rising for years. Yet it is a type of cancer that, in most cases, can be effectively prevented and detected by individuals themselves. The AOK campaign by Scholz & Friends, in collaboration with AMORELIE, breaks down shame and taboos surrounding bare skin and moles and encourages people in Germany to perform their own skin checks and undergo skin cancer screenings with a doctor. At the heart of the campaign is an erotic game for people in relationships.

Awards 2025:

• German PR Award: 1x Silver, 1x Bronze

• Healthcare Advertising Awards: 1x Silver

• The Best Agency: 1x Silver