At this year's spotlight Festival, Scholz & Friends took home 18 medals, making us the most awarded agency of 2026! Our work for toom Baumarkt, McDonald's Germany, GOT BAG, AOK, IWC Schaffhausen, and the German Federal Foreign Office garnered a total of 4 Gold, 8 Silver, and 6 Bronze. The toom campaign "Irmela vs. Nazis" achieved particular success, securing 3 Gold, 2 Silver, and 1 Bronze.

Scholz & Friends has appointed Konstantin Lössl as Chief Client Officer of the Scholz & Friends Family, effective March 1, 2026. This move anchors the agency group’s consistent client-centric approach at the highest level of management. In this new strategic role, Konstantin Lössl will further develop the orchestration concept to ensure tailored solutions and the highest level of client satisfaction.

We're thrilled to unveil the latest protagonist of our legendary brilliant mind campaign for Frankfurter Allgemeine Zeitung (F.A.Z.): the iconic Austrian artist, Erwin Wurm! For the first time in the campaign's history, one personality is featured across multiple motifs – a special tribute to Wurm's pioneering work. Renowned for his "One Minute Sculptures", Wurm invites us to look beyond the obvious and challenge our perceptions by viewing reality from an "absurd" perspective. This unique approach aligns perfectly with F.A.Z.'s mission to sharpen our view of the world.

The Anne Frank Center has launched SHOAH STORIES, a groundbreaking digital educational platform dedicated to Holocaust education. The launch took place at the Berlin office of Scholz & Friends, attended by guests from the worlds of politics and education. In a world increasingly confronted with disinformation, SHOAH STORIES uses short social media videos to reach Gen Z and foster a fact-based, responsible culture of remembrance. The platform brings together content from numerous institutions worldwide on shoahstories.video, creating a central hub for contemporary historical education.

The campaign "Nett hier. Aber waren Sie schon mal in Baden-Württemberg?” launched by Scholz & Friends back in 1999 for the state of Baden-Württemberg, continues to make waves. The iconic stickers are conquering the globe, and the story behind them is attracting international attention. After the Financial Times reported on it in 2025, the French news website Le Petit Journal is now also picking up the story.

The “At least he didn't drive” campaign for the BMV and the DVR, created by Scholz & Friends, is entering its second phase. Following its launch at the turn of the year, which featured humorous campaign visuals on digital billboards, new visuals are now being released to coincide with Carnival season. In Düsseldorf, Cologne, and other major cities, the campaign playfully celebrates the wise decision to stop driving under the influence of alcohol. Without pointing fingers, it aims to contribute to road safety.

The Federal Ministry of Transport (BMV), the German Road Safety Council (DVR), and its lead agency, Scholz & Friends, are using humorous visuals to raise awareness about the dangers of drinking and driving, just in time for New Year's Eve.

This promise from Johanniter Home Emergency Response is at the heart of Scholz & Friends’ current campaign. For seniors and people with disabilities, living independently is important. But what if they do need help or find themselves in an emergency? With the Johanniter Home Emergency Call Service, support is just a button press away. To bring this message to life, a team from Scholz & Friends Berlin visited Fini and Petr at home together with Johanniter staff. This resulted in authentic moments that show how the Home Emergency Call Service provides them and their loved ones with peace of mind.

Scholz & Friends has won Silver at the Eurobest Awards for "The Philharmonic Prints" for the Berlin Philharmonic. This outstanding work, having already enjoyed a highly successful award season, has once again been recognized on an international level. Additionally, the Brand Design for the Tiroler Festspiele Erl secured a shortlist placement.

Scholz & Friends has appointed Andreas Bilgeri as Managing Director of Scholz & Friends Hamburg. The appointment is effective December 1, 2025. Andreas Bilgeri has been a member of the management team at Scholz & Friends Hamburg since July 2022. He is known for his client-centric management style and integrated brand management.

Under the slogan “Unwrap Your Smile,” Scholz & Friends presents a new brand concept for Cailler and brings it to life with the launch of a coordinated brand campaign. The campaign centers not only on Switzerland’s oldest existing chocolate brand, but also on Hollywood star Jason Isaacs, who showcases the brand as the TV commercial’s prominent star.

AOK and Scholz & Friends are continuing their successful collaboration on socially relevant health issues. Following campaigns on cancer screening, physical activity, and back health, the 2025 umbrella campaign focuses on an issue that affects an increasing number of people: obesity.

Through a nationwide information campaign, the Federal Ministry for Digital Affairs and State Modernization (BMDS) and Scholz & Friends aim to educate the public about fiber-optic technology and increase the use of fiber-optic connections in Germany. Under the slogan “Don’t settle for second best,” the campaign focuses on education, dialogue, and engagement—and addresses one of the central challenges of the federal government’s Gigabit Strategy.

The Sparkassen-Finanzgruppe and PAYBACK, Germany’s largest and most popular rewards program, are launching a new national campaign. Sparkasse customers have the chance not only to automatically earn PAYBACK points when paying with their Sparkassen-Card, but also to become a “points millionaire.” Anyone who links their Sparkassen-Card to PAYBACK by October 30, 2025, will automatically be entered into the sweepstakes.

At the heart of the campaign is the “More Than Money” moment: the assurance of not only saving money but also acting smarter—and having fun while doing it. Using a full-funnel approach (TV, cinema, OOH, radio, digital), it reaches a broad target audience. A sweepstakes with a daily drawing for 1 million PAYBACK points provides an additional incentive to link the Sparkassen-Card to the PAYBACK account. The message: Sparkasse is modern, approachable, and always there for its customers.