WPP Open by Scholz & Friends

We orchestrate AI for brands that want more than just automation.

Today, people discover, evaluate, and experience brands differently. That’s why it’s not enough to simply make processes faster. Brands need strategic intelligence, secure data environments, and creative ideas that remain relevant. With WPP Open, we leverage a global, enterprise-level AI infrastructure. Behind it lies $300 million in annual investment, leading AI models, and powerful automation tools.

Open by Scholz & Friends brings this global strength to bear in the DACH region. We translate technology into brand-relevant applications—legally compliant, culturally appropriate, and strategically precise. The foundation for this: over two years of systematic AI deployment in strategy, creation, and production. AI takes over what is repeatable. People focus on what creates impact. We accelerate research, simplify workflows, and make decisions more data-driven. This creates more space for empathy, cultural relevance, and creative excellence—exactly what makes brands distinctive.

People & Culture and AI  

AI is not a substitute for culture. AI creates more space for what makes culture strong.

At Scholz & Friends, everyone has the space to be themselves, to grow, and to bring their ideas to life. Our culture of friendship combines creative excellence with an open, collaborative environment, and AI is part of that. We use it to simplify routines, make knowledge more accessible, and better connect our work. This frees up more time for what makes the difference: empathy, attitude, and brilliant ideas. Our principle is clear: technology supports people, not the other way around. Those who work with us learn to use AI as a tool, but they always remain the ones who make decisions, shape the future, and take responsibility.