Scholz & Friends Strategy Group

The strategy consultancy for the challenges of modern marketing and one of the largest Strategy Units in the DACH region.

How should one's own brand navigate fragmented target group and media landscapes? Which positioning will actually be a competitive advantage? How does one achieve a Cultural Advantage with the target group? How does one set up outstanding brand communication that will prevail in the short and long term? How does one create effective brand experiences based on data that change how people think, feel, and act?

The Scholz & Friends Strategy Group orchestrates human and artificial intelligence to derive highly effective recommendations for CMOs and communication managers. And this is certified: Scholz & Friends, with 27 Effies, is Germany’s Most Effective Agency (2019-2025).