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The Kaulitz Menu

Bill or Tom? Listen to your gut, sweetie!

We're finally bringing the iconic McDonald's Star Menu campaign to Germany. The campaign with the insight: Whether famous or not – we all have a favorite order at McDonald's. For Germany, we're letting Bill and Tom Kaulitz create their own menus, proving: A McDonald's order is so unique that not even identical twins can agree on one menu.

  • Client McDonald's
  • Agency Scholz & Friends
  • Year 2025

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Kaulitz vs. Kaulitz

The Kaulitz Menu excites millions of teens & young adults – especially on social media. Because here, the twins engage in a major brotherly duel. With a lot of wit and charm in true Kaulitz style, they want to know which Kaulitz Menu tastes better to Germany: Bill's or Tom's?

Bill?
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Tom?

Skintimacy

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