Scholz & Friends | Work | DEICHMANN x Skechers

Feel-good-campaign with good vibes only

How DEICHMANN and Skechers celebrate young families.

In the Spring/Summer 2025 campaign for the new Skechers collection at DEICHMANN, we put the world's cutest copycats at the heart of our communication, together with Europe's largest shoe retailer. With lots of fun, good vibes, and relatable 'mini-me' moments, we make parents and children 'a pair like no other,' spreading good vibes only across Europe.

Client DEICHMANN x Skechers
Agency Scholz & Friends Düsseldorf
Year 2025

„Die Kampagne beweist: Komfort und Stil gehören in jede Familie.“

Marcel Nawrath Head of Global Creation & Brand Management bei DEICHMANN

Real moments. Real fun.

Our Idea: With a mixed-media film, we celebrate genuine parent-child moments with DEICHMANN, where children literally try to follow in their parents' footsteps. We enhance the campaign's authenticity by blending professional camera footage with spontaneous smartphone shots. Through the campaign claim 'A pair like no other,' we highlight not only young families and the new shoe models, but also DEICHMANN and Skechers as well-established collaboration partners.