A campaign for Atupri's new understanding of health

With the new guiding principle "Healthy is what does you good", Atupri redefines health – by advocating for individual customer needs. The campaign thus pleads for more wanting and less having to, superfood and super eating, as well as enough time for oneself and for sleeping in. The main thing is that it feels good. The multi-stage orchestrated campaign was initiated with the representative PR study "What does people good. A mood picture of Switzerland".