DIY store toom is capturing the spirit of the times, with Martin Brambach starring as the DIY influencer "DIYJochen67"

It‘s a winning formula: toom and Martin Brambach demonstrate that toom offers more than just great prices and expert advice. With a generous dose of humour, toom proves that everyone has a do-it-yourselfer within them.

Across a vibrant series of ads, they improvise, playfully parody the world of influencers with a knowing wink, and pay respect to everyone who takes on their own projects. In doing so, toom not only grabs attention but also builds a strong connection with its community, providing them with a relatable figure in DIYer Martin Brambach, someone many can truly identify with.