Gawking kills
A design that can save lives
Up ahead! An accident - in the middle of the highway. What do you do now? That's right: form an emergency lane. But many road users don't do just that and instead try to catch a glimpse of the accident. This quickly leads to a whole crowd of people on the road. Curiosity is human. But gawkers who observe, photograph or film the scene of an accident endanger the lives of the accident victims and sometimes even their own.
- Client Johanniter
- Agency Scholz & Friends
- Year 2021
- Awards Cannes Lions: 3x Bronze • MAX Award: 1x Silber • ADC Annual Awards: 1x Gold, 2x Silber, 6x Bronze • Clio Awards: 2x Silber, 1x Bronze • PlakaDiva: 1x Gold • New York Festivals: 1x Gold, 2x Silber, 6x Bronze