Naked truth: Kytta’s natural effect wins consumers over.

Kytta is the natural remedy against pain. The brand takes this literally, bringing its naturalness to life in a nudist camp. We follow naked people through their pain-ridden day. With the natural power of comfrey root, Kytta effectively relieves their pain. The bold, self-confident and, for the category, very unusual brand presence increased brand awareness and was successfully awarded an Effie.