Scholz & Friends | Work | McCrispy® I LIKE IT LOUD

I LIKE IT LOUD

Match made in heaven: McCrispy® X H.P. Baxxter

The McCrispy® is so loud that you can hear it when you bite into it. That's why we're seizing the opportunity for a MATCH MADE IN HEAVEN. Germany's loudest burger teamed up with Germany's loudest artist. The idea: a truly believable love story! H.P. Baxxter totally in love with the burger that perfectly suits him. For this, he writes a new version of his biggest hit: "McCrispy®, believe me, I LIKE IT LOUD!"

Client McDonald's
Agency Scholz & Friends Hamburg
Year 2025

H.P. Baxxter becomes Cris P. Baxxter

The campaign kicks off with big news: H.P. Baxxter posts on Instagram: "I have a new name. For my new love." H.P. becomes Cris P. Baxxter. The message goes viral, speculation runs wild: What connects Germany's loudest artist with the McCrispy®? In the TV commercial, Cris P. Baxxter releases the song "I like it LOUD" and McDonald's launches the "I like it loud" menu featuring Cris P. Sauce, Crunch Fries, and limited edition earplugs as a gimmick. Everything is packaged in boombox-style packaging with lyrics and a volume indicator. This way, a crunch becomes a hit, and a menu becomes a piece of pop culture.

„LET ME HEAR YOU CRUNCH!“

Cris P. Baxxter