Scholz & Friends | Work | McDonald’s

Merry MONOPOLY and a happy new year!

The all-time classic competition in the digital age

Christmas time is MONOPOLY time, because in the most famous promo of the year, Mecces is giving out bog prizes for its fans. To make this generosity exciting and new every year, we have built a collaborative platform: Every year at Christmas time, we share the pen with a hip celeb who tells our MONOPOLY story in his or her very own way. And, with his or her fan base, gets an ever-changing audience of millions excited for the all-time favourite McDonald's competition. From Shirin David to Slavik Junge to Knossi!

Client McDonald’s
Agency Scholz & Friends
Year 2024 & 2025

The big prize show – live!

Millions of prizes over several weeks – Monopoly at McDonald's is simply the longest award ceremony in the world. So it made sense to develop a show format with Hollywood charm. Hosted by the biggest showman on the internet: Knossi! With his typical enthusiasm, he brought the Monopoly prizes to the people on all channels. In the end, even live on Twitch – a world premiere!

Everything on Mecces' neck

Christmas tree, goose, flute? No way! Slavik Junge broke with old traditions and reinterpreted Christmas in his own style. Authentic, a little crude, but always generous – perfectly fitting for the Advent season. As “Christmas-Bratan“, he brought millions of Monopoly prizes to the people – all on Mecces' neck. And subjected them to all kinds of possible and impossible tests in his own humorous way.