Scholz & Friends | Work | Nucao

The nucao paper offensive

Playful PR stunts for a serious issue

The world is suffocating in plastic waste. It often takes centuries for conventional plastic packaging to decompose. And yet, supermarket shelves are still full of it – including the chocolate aisle. But there’s a better way: the start-up nucao wraps all its products in more eco-friendly paper packaging. To communicate this pioneering USP and shake up the chocolate industry, they took to the streets, Fashion Week, and the billboards of the nation with us.

Client nucao
Agency Scholz & Friends Hamburg
Year 2024 & 2025

papier

verpackt

Crazy at …

What’s brilliant when it comes to chocolate is pretty crazy when it comes to statues like the Bremer Stadtmusikanten, a swing, and yes, even a pedal boat. Or maybe actually brilliant because it got us a lot of attention offline and online?!

naked

I rather go naked – Hommage

Mit einer humorvollen Persiflage der legendären Peta Kampagne „I rather go naked than wear fur“ aus den 90er haben wir mit nucao auf der Berlin Fashion Week klar gemacht: Schokolade geht auch ohne Plastik! Und sind dank cleverem Storytelling mit einer klassischen OOH-Kampagne viral auf TikTok gegangen.

kleines

Plakat

1/18 instead of 18/1

Small poster, big impact: we turned the rules of classic OOH advertising upside down: Our 1/18 eye-catcher once again put our pioneering USP in the spotlight.