When the offers and prices are simply spot on, even a sensationalist reporter can't twist the narrative.

The DIY store toom features actor Martin Brambach in a series of comedic mini-episodes, playing a reporter desperately hunting for a story to prove that Germany is groaning under rising costs. But he's underestimated toom's customers, who only have good news: because at toom, there are loads of fantastic deals. This ruins the grumpy reporter's scoop every single time.

Through this, toom not only demonstrates its commitment to supporting customers with the right offer for every project but also shows that DIY store advertising can be done differently.