Almost too good
Campaign for Salt's excellent mobile network
Salt's mobile network boasts outstanding quality: It achieves 99.7 percent coverage and receives top marks in tests. The campaign highlights this with two interesting observations:
It's so good that you even get reception where you might not want it. And the excuse of not having reception is unfortunately no longer valid.
Which means it's almost too good, actually.
- Client Salt
- Agency Scholz & Friends Zurich
- Year 2022