Tiroler Festpiele Erl
Brand design for a 400-year tradition
The Tiroler Festspiele Erl are a key part of Austria’s cultural landscape. Since 2024, opera star Jonas Kaufmann has led the festival. Erl’s 400-year Passion Play tradition is reflected in the thorn crown on its coat of arms and the architecture of the festival house. This inspired the design element: thorns, arranged to reflect the crossbars of the letters TFE — Tiroler Festspiele Erl.
- Client Tiroler Festpiele Erl
- Agency Scholz & Friends Wien
- Year 2024
- Awards D&AD: 1x Yellow Pencil, 1x Graphite Pencil • ADC Deutschland: 1x Gold, 1x Silber, 1x Bronze • CCA Venus Award: 1x Gold, 1x Silber & 2x Bronze