Scholz & Friends | Work | T Business

#YourMyBusiness 

How we made a global corporation accessible to small businesses

Authenticity builds connection  . Instead of staged commercials, we show real Telekom advisors working with real customers and businesses. Approachable and authentic. This promise of connection was then reinforced with messages and product benefits tailored to the target audience.

Client T Business
Agency Scholz & Friends Hamburg
Year 2025

Information Meets Entertainment

For complex product information, we even created a new explanatory format in which we showcased the advisors’ expertise in a humorous and attention-grabbing way.  

The result:   

Over 800 million impressions.
Brand values soared to new heights. 
And sales grew by 88% among existing customers and by 31% in new customer business. 

This is how we showed everyone: T Business is not a distant giant. But rather, it’s very close to its customers.