A new home for Rivella in modern, diverse Switzerland

With a new brand claim ("Wherever your thirst is at home."), we have renewed the traditional Rivella brand from its roots. The cross-media orchestrated campaign: A commitment to a modern and authentic Switzerland, which is becoming increasingly open, colorful, and diverse. This modern concept of home became the new brand and campaign theme, within which very individual Swiss passions, lifestyles, and activities were portrayed.